ABOUT US

With a legacy spanning four generations, Sharif & Co. has been synonymous with excellence in the jewelry industry. Our passion for craftsmanship and commitment to exceptional service have been the driving forces behind our success.

Established in 1932 by Naser Sharif, on the vibrant streets of Jerusalem, our family-owned business quickly earned a reputation as one of the most trusted and renowned jewelers in the region. In 1980, we realized the American Dream when we opened the first Sharif & Co. in the heart of the Sacramento Region.

Since then, our business has flourished, and we now proudly operate two elegant stores in Northern California. Sharif & Co. has become a symbol of luxury in Sacramento, immersing itself in local culture and engaging in philanthropic activities to support and uplift the community we serve.

At each of our award-winning locations, you will find a Sharif family member and a team of highly qualified staff dedicated to ensuring your utmost satisfaction. We take pride in delivering exceptional customer service and offering an unparalleled shopping experience. As a gesture of hospitality, our stores welcome you with Sharif's famous coffee, fresh mint tea, and decadent sweets, creating an atmosphere that feels like home.

Our mission is to cultivate lifelong relationships with our customers and community by providing personalized service, maintaining the highest standards of merchandise quality, and upholding unwavering integrity. We strive to be the most trusted independent jeweler in the Northern California region.

Joining the Sharif & Co. Family means becoming a part of our rich heritage. We invite you to visit us soon and experience the warmth, expertise, and passion that define the Sharif & Co. legacy.

ETHICAL SOURCING

DIAMONDS AND THE KIMBERLEY PROCESS

For generations, we have meticulously handpicked every diamond that graces our stores. We collaborate exclusively with trusted vendors and suppliers who share our commitment to ethical sourcing. Rest assured that all our diamonds are responsibly sourced. Our vendors adhere to the Kimberley Process, the Voluntary System of Warranties, and United Nations resolutions aimed at eliminating conflict diamonds from the global supply chain.

The Kimberley Process (KP) is a collective effort to eradicate conflict diamonds, also known as "blood diamonds," from the diamond trade. With the participation of 43 states and regional economic integration organizations, the KP has successfully prevented 99.8% of worldwide trade in conflict diamonds.

GIVING BACK TO OUR COMMUNITY

At Sharif & Co., we take great pride in our commitment to the community. For nearly five decades, we have been at the forefront of philanthropic endeavors, supporting numerous charitable causes. Although our contributions may often go unnoticed, Sharif & Co. stands as one of the largest donors to charities in the Sacramento region.

Some of the causes we have supported include:

• Rotts of Friends Animal Rescue
• St. John's Program for Real Change
• Sacramento County Sherrif's Department
• California Council of the Blind
• Roseville Firefighters Crab Feed